8 Top Areas - Benefits using video

Start today and build the value that you which to collect the revenues from tomorrow.

When videos is better than the pictures and text... There are many ways to build value within a company (both on the inside and on the web) and here are some areas where video can make a big difference for the company... 

1. Marketing - Increases the time spent on the site - Opens for distribution to social media for example. Fb, twitter better than pictures and text - Recommendations of customers (video) gives increased confidence - Live and Web-TV On Demand - Creates a bigger interest from potential customers 

2. Search engine optimization (SEO) (if using the screen9 OVP from www.screen9.com) - Increased visibility on search engines and directly conspicuous when they show up on the search engine. + Much more likely that people visit the link with a video than web page/text. 

3. Branding - Increased interest in the brand in the market - (video) gives increased confidence - Disseminate pride about the company - Increased awareness of products 

4. Engage the visitor - Training Portal for existing customers - Saves money / Reduce costs - Increased knowledge and interaction with visitors - Creates trust - Create a buzz to fb, twitter blogs etc. - Make the visitor involved 

5. Release time- Reduced travel time for training and introductions - Saves money / Reduce costs- Cost effective dissemination of training- Increase the filtering efficiency of the employee personal 

6. Faster and better communication- Increased knowledge of future promotions and activities- Creates inspired and skilled employees- Easy to share knowledge / videos within the company just using your phone 

7. Improved knowledge- Basic training on a broad front - When ever / Where ever- Brand Specific training on a broad front - When ever / Where ever- Increased awareness of the Group's affairs within the company- Well trained staff raises the value of the company 

8. Increased sense of community- Show csr and similar initiatives conducted within the Group- Highlighting employee - Creates positive employees- Increased pride in working at the companyThe list could go on forever, your imagination sets the limits...

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

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What's In It for You? - Online Video Strategy 2015

Working with Video as content marketing or to use video to build value within the company Intranet is Great.

Video Is The New Face of Content Marketing and the best way to deliver information!That's Why you need a video strategy so the question you will ask yourself is - What's in it for me to have a video strategy? What is it you need to do to gain the benefits of using Video on your Intranet, Extranet and Web? And What Is The Benefits?

1. Look at what Resources you have within the company already;

People and TimeDoes anyone have a special competence within the subject?What Time do you have to put into the project to make it Fly?

2. Why a Strategy

Why You need a strategy

- Better Thinking

- Better Decisions

- Better Results

3. 5 Reasons to Plan

You Need a Strategy Because it…1. Sets Directions and Priorities2. Gets everyone on the Same Page3. Simplifies Decision Makings4. Drives Alignments5. Communicating the Message Determine How - Then Do It! A video strategy is more than just to administrate, manage and publishing the videos on the Web, Extranet or Intranet with the Screen9 Online Video Platform. You will need to think about how to create and who will create the Videos and what tool to use for this. To get people in to the idea of making videos or editing videos within a company, and to make people interested in learning is one really big thing that will make your project Fly, or Not. One way Is to use really great tools that are free and knowledge within a program that will give the staff/employee a Star in their CV. (A program lite this is iMovie, It’s Free and can be used on iPad as well). Let us go back to Resourses within the company…Since there are already many free Editing Tools on the Market there are maybe already people within the company that knows how to use a great editing program and who would be delighted to give a course. An other possibility is to ask a production company like TTV (http://www.ttv.se) for advice and maybe they can offer a course in How to Edit your videos in for example iMovie, the free editing programs are also usually much better then the ones that comes with an online video platform. Another way of learning a program is of course Tutorials on YouTube, you can read more about it in the article "Create Your Own Videos And Use iMovie for EditingJune 25, 2014". When It comes to the Benefits of using video within the company there are many Benefits!Here are some… It’s for You to decide what to start with and make a great Video Strategy.Honey Money - Online Video StrategyJune 27, 2014.

4. Benefits you don't want to be without.

Marketing- Increases the time spent on the site- Opens for distribution to social media for example. Fb, twitter- Recommendations of customers (video) gives increased confidence- Live and Web-TV On DemandSearch engine optimization (SEO)- Increased visibility on search enginesBranding- Increased interest in the brand in the market- Disseminate pride about the company- Increased awareness of productsEngage the visitor- Training Portal for existing customers- Increased knowledge and interaction with visitors creates trust- Create a buzz to fb, twitter blogs etc.- Make the visitor involvedRelease time- Reduced travel time for training and introductions- Cost effective dissemination of training- Increase the filtering efficiency of the employee personalFaster and better communication- Increased knowledge of future promotions and activities- Creates inspired and skilled employees- Easy to share knowledge videos within the company just using your phoneImproved knowledge- Basic training on a broad front- Brand Specific training on a broad front- Increased awareness of the Group's affairs- Well trained staff raises the value of the companyIncreased sense of community- Show csr and similar initiatives conducted within the Group- Highlighting employee- Increased pride in working at the companyThe list could go on forever, your imagination sets the limits.

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or @No1LadyL for more insights, predictions, and expertise.

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Create Your Own Videos 2015 And Use iMovie for Editing

If you want to make videos on your free time or create video messages within the company to colleagues and employees without paying for a Production Company to film it and create it for you all the time, you can easily make your own videos and and use iMovie editing. 

You don't Need to buy an Editing program when you can download and use iMovie.

With an all‑new design, iMovie for Mac lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood‑style trailers. And when you’re ready to premiere on all your devices!

To learn how to make videos and use editing programs there are loads of people on the internet who shows how to do it. I like James Wedmore. Click here and find out more about him and his work. 

A Film Studio in your Home Office or at Work

• How to Set Up Your Home Film Studio

Make your own Video

• How to Make a Video (about how to make a video)
• How to Design Your "Video Set" for Better-Looking Videos

Edit the movie in iMovie

It is a free program for Mac and If you not already have it on your mac, you may find it Here!

Learn iMovie in 5 minutes

Video editing (for non-editors)

You can also check the below Tutorials or search after more on YouTube

Instructions in Swedish Beginners and Basics

Tutorial iMovie in English Beginners and Basics

When You have learned how to edit the video in iMovie you can go to YouTube and search for "How To Make Professional Intro's" or "Advances iMovie Tips" "How to Clone yourself" and so on, there are a lot of cool stuff to learn if you wish to know more...

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com or Follow me on Twitter @No1LadyL for more insights, predictions, and expertise.

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Why E-Commerce owners and Online Managers should love Video

Why should retail use video on the web?

It's easy, because it;

• Reduces the number of returns
• Increases conversion of visitors
• Reduces the load on customer service
• Increases the time spent on the site (stickiness)

After studying video advertising stats from around the Web, Overall the findings demonstrate that video has a lot of positive effects.

• Forty-four percent of U.S. email marketers report increased engagement rates in messages containing video.

• Mobile devices account for 10 percent of global online video plays.

• Twenty-five percent of viewing time of streaming video on tablets is spent with content more than 60 minutes long.

• The equivalent of 100 hours of video is uploaded to YouTube each minute.

• Thirteen percent of online video ads run less than 15 seconds; 36 percent of online video ads run longer than 30 seconds; 79 percent of in-stream online video ads are watched to their midpoints; 72 percent of in-stream online video ads are watched to their completions.

• Consumers are 27 times more likely to click through online video ads than standard banners.

• U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

• The video CPM for midtier sites and placements this year is approximately $25 and reaches nearly $33 for premium destinations.

• In terms of what kind of ads are selling best in display, in the U.S. rich media and video ads are by far the most popular formats for ad buyers. Static images, which were worth more than video two years ago, are now declining fast, at a rate of nearly 45 percent. But another low-tech format is doing much better: Text-based display ads are actually growing at a faster pace than rich media ads (both more than 16 percent). Video spend will overtake that of text ads by 2014.

• Digital video advertising (U.S.) will reach at least $5.4 billion by 2016; in 2011 digital video ads pulled in $2 billion.

• Overall, interactive preroll outperforms regular preroll when it comes to lifting brand awareness, message association, and purchase intent.

• Native online video ads can generate 82 percent brand lift among users exposed to the ads.

• Forty-eight percent of U.S. mobile users prefer seeing mobile video ads that are related to the content of the video clips being watched, and 53 percent are positive or neutral about mobile video advertising.

• Sixty-five percent of online business-to-consumer marketers use YouTube, compared to 61 percent for business-to-business.

• Retail customers have increased their conversion rate (up to twofold) and decreased returns since they started with catwalk videos on their e-commerce site Screen9

• Visitors are 85% more likely to buy a product after seeing a product video. Internet Retailer

If you don't already are using video on your Web - This is the New Face of Content Marketing!

A Great way to start is to get in touch with a production company to listen to what they say... Who knows maybe the ROI value for you is much more than you could ever dream of...

If you already are using videos on your web, make sure you have your videos uploaded in best Online Video Platform available on the market, the screen9 OVP -It makes a difference

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

Have A Fab Day Filled With Energy & Success!