Top Tips To Grow Your Email List

You may have already noticed that your website visitors aren’t automatically going to sign up for your list just because you have an opt-in box in your sidebar.

Marketers are beginning to face the realities of an online environment that’s oversaturated with generic, low-value offers:

• “Click here to receive my newsletter.”
• “Join our list.”
• “Enter your email and you’ll receive weekly updates.”

Opt-in incentives need to be more enticing and more valuable, and this value needs to be clear. Your opt-in links and sign-up boxes need to be obvious, without being pushy or distracting. An opt-in box isn’t enough; you need to incorporate sign-ups into all of your content marketing and social media strategies.

Following are 50 proven ways to entice and attract new subscribers in order to grow your email list.

1. Add a lightbox form to your site: One company experienced a 99% increase in subscriber growth after adding a pop-over opt-in form.

2. Create an amazing, value-packed opt-in incentive: A 1-page report just won’t cut it anymore; try a full-length eBook or white paper.

3. Host a free webinar, and make signing up a requirement for registration.

4. Offer the webinar recording as an opt-in incentive: Make signing up a requirement for downloading or viewing the recording.

5. Create multiple offers on your site to improve your segmentation: Offer several different opt-in incentives for different segments of your audience. This will increase the number of people who sign up, and improve the relevance of the emails you send to your subscribers.

6. Add a call to action at the end of your videos on YouTube and on your OVP as for example the Screen9 OVP.

7. Link to an old newsletter on social media: Show your fans and followers what they’re missing out on by not subscribing to your emails.

8. Offer an exclusive subscriber-only discount and promote it on social media.

9. Mention an influential Twitter TWTR +1.92%user in your newsletter, and then tweet about it: Hopefully that influencer will then retweet it to his or her followers. If your company don't have a twitter account - Make One!

10. Amazing blog content + clear call to action = massive email list (source: BufferSocial) If you don't have a blog - Start One!

11. Include a subscriber testimonial alongside your opt-in box.

12. Add a sign-up form to your Facebook Page. If you Don't have a Facebook page - Make One!

13. Mention the benefit of joining your list: Make it clear what’s ‘in it for them’.

14. Hold a contest, and make joining your list a contest requirement.

15. Make your opt-in box a feature, not an add-on: Don’t hide your opt-in box in your sidebar…put it in a prominent place so your visitors can’t miss it.

16. Collect emails at offline events like tradeshows: Hold an on-site contest and make providing an email a contest requirement.

17. Include a call to action to join your list in your guest post author bios.

18. Cross-promote with a complimentary business in your niche: Agree to promote each other’s newsletters.

19. Offer must-have content via your newsletter: Be sure to offer exclusive, ‘hot’ content in your newsletter, and then let your social media audience know about it.

20. Ask your social media followers to join: Asking nicely never hurts!

21. Ask for as little info as possible: Include as few fields as possible on your sign-up form. This will increase the chances of someone actually signing up.

22. Be regular in how often you send out emails to your list: When people see that you regularly send out great content, they’re more likely to recommend your emails to their friends and colleagues.

23. Use a sponsor offer to entice people to join your list: If you offer advertising on your site, kill two birds with one stone…Promote a sponsor offer (like a discount or giveaway) in your newsletter, and let your followers and website visitors know about it.

24. Use a call to action after blog posts: Using a plugin like WordPress Calls to Action can help with this.

25. Offer an email course: Offer a multi-day email course like ’10 days to rock hard abs’.

26. Add a QR code to offline media like business cards and tradeshow posters.

27. Use a plugin like WP-TopBar to show a special opt-in message at the top (or bottom) of every page of your site.

28. Make your homepage all about the opt-in: Your homepage likely gets more traffic than the rest of your site, so make sure you showcase your sign up form in a prominent place.

29. Use the new Facebook call to action button to drive email sign-ups: According to Marketing Land, using this button has increased conversions for Dollar Shave Club by 2.5x.

30. Offer transparent segmenting: Let your subscribers choose what types of content they want to receive from you.

31. Create opt-in landing pages for social media referral traffic.

32. Include an opt-in radio button (checkbox) on your website’s contact form and About Us page.

33. Offer customers a discount on their next purchase with email sign-up.

34. Provide social proof alongside your opt-in box: “Join the # subscribers who already enjoy this newsletter”.

35. Incorporate social sharing buttons alongside your newsletter content, not just at the top or side of your site.

36. Gate some of your content: Show excerpts of this content, and then require email sign-up in order to view the whole article.

37. Offer PDF versions of popular blog content in exchange for email sign-up.

38. Provide your credentials when asking for opt-ins: What qualifies you as an expert in your field? Why should people trust you?

39. Offer flash discounts for new subscribers: This is a common tactic used by online fashion retailers. Offer a % discount for new, first-time subscribers.

40. Offer bonus information at the end of popular blog posts with email sign-up: For instance, if you have a blog post of the Top 10 Ways to Find New Clients, offer an additional 10 tips with email sign-up.

41. Offer the first 50, 100, 200, etc. subscribers a bonus gift or discount, and promote this offer to your social media followers.

42. Be relatable: Let potential subscribers know you’re a real person, not a nameless, faceless brand. This will instill trust and increase the likelihood they’ll hand over their email.

43. Make the sign-up as quick and painless as possible: Use a sign-up form rather than a link to a sign-up form, wherever possible. Every additional step you incorporate into the process is one more chance to lose your subscriber.

44. Add a sign-up radio box if you require blog commenters to sign in: This is risky as it may detract some visitors from commenting, but the payoff may be worth it.

45. Give potential subscribers a sneak peek of what they’ll be getting: Offer a sample newsletter or a screenshot of a typical email you send to subscribers.

46. Add an opt-in radio box in your e-commerce checkout.

47. Let potential subscribers know exactly what they’ll be getting and how often they’ll be getting it.

48. Ask…again and again: Buffer doubled their email list in 30 days by adding 9 additional opportunities to sign up. Before, they asked for sign-ups in a slideup form; after they also asked for it in a HelloBar, on their homepage, in a postscript, in their sidebar, on Twitter, on their SlideShares, on Facebook and Qzzr.

49. Include an anti-spam policy: Assure potential subscribers you’ll only send relevant info, and will never sell or share their personal info.

50. Run a survey, and gate the results: Pull the results together, add some graphs and charts, and then release it to your audience…with email sign up, of course!

...and remember that you need to be active on your social media!
Facebook is great to update every or every second day, Information, Inspiration or education... Twitter needs to be updated at least once a day (could be small things, out with customers, at the XX exhibition, at a congress doing xxx, At the Office with great colleagues, preparing for ..., a thanks to someone and so on.... When It comes to blogging, It could be time consuming and you need to blog quite often, I would say 3-7 days a week depending on the purpose, but the Very Great thing with blog-posts is that you when you are writing your newsletters can use the blog-posts to link to as extra information.

I hope this list and my information and inspiration gives you some fresh ideas for growing your email list. If you’re looking for more ideas to increase revenue please read my other posts.

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com), give me a call 0046 703 500 509 or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

Have A Fab Day Filled With Energy & Success!

Solutions for Challenges in Food Sales Online

In Sweden you can order food easy Online and there are many different providers to choose between. For consumers the Top 3 Reasons to shop food Online is because It's Easy, It's Timesaving and the Wide range of products to choose from, but there are still 55% who say that they are Not going to buy any food Online during next year.

Let's look at the challenges in the Industry and what the consumers thinks is a threshold to cross.

In the digital food trade report 2014 from Svensk Digital Handel we can read;
There are some areas that still are seen as challenges in the industry:

• Inventory management and picking routines
• Vending presentation
• Deliveries
• Delivery times
• Returns

Moreover, part of the challenge for food sales on the consumer side:

• Changing consumer behaviour
• Breaking habits
• Clamping and feel factor
• Willingness to pay for delivery

So how can the Online Food Companies solve challenges?Inventory management and picking routines - Why does this not work?

• Do the staff have the right education?
• Does the company communicating their message out the right way?
• Are everyone within the company on the same page?
• Is there a strategy around this kind of routines?

My answer is - Provide everyone with what they need to do the best job or to feel confident with the products they are buying. Make the picking routines easy for the staff and show how you work to your customers, so that they know what they can expect.

• Make a video for the staff on how to do it, use QR video codes on every different kind of products with instructions of how to pick the items together.
• ...and why not Make a video for the webpage on how you are picking for example the vegetables and the other items for the customers, so that they know they will get the best in their delivery from you, they will never have to doubt. In this way you also reduce the "Clamping and feel factor" and leave the customers with the feeling that they not need to feel all the items, they gives you the trust to do it for them.

You can also work with videos on the intranet to

• Release time
• Improving communication
• Improve knowledge of staff
• Increased sense of community

Present the vending presentation with a video!
Why? Because,

1. The customers experience more satisfaction after they have seen a video (than pictures and text)
2. Customers feel more confident and are buying more items as well as more expensive items
3. More satisfied customers reduces the stress on customer service and reduces the returns

Show the customers how the delivery works. Make a video about the persons who deliver the food... Who Is the persons who deliver the food - Show the importens of their work in the chain. Show Why you have the delivery times you have and what customers can do to make things work better for you. Team build with your customers. Make "video customer cases" to show families that your customers can identify themselves with.

You can also work with video on the website

• Online marketing on the web and social media
• SEO the web
• Branding - Increase the feeling of the Brand
• Engage visitors in a way you don't with text and pictures

Working with video will make a big difference for your business.
Easier and more cost effective than you think!

If you wish I would love to give you some of my time to tell you more about it!
Just give me a call or send me an e-mail.

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com), give me a call 0046 703 500 509 or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

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Wish to become a charismatic speaker?

Personally, I am attracted to individuals who know what they want and create the right conditions to fulfill their dreams ... 

I love to read and improve my knowledge, I also love to share my experiences and spread the knowledge I have gained. I think it is important to lift other people and that people around me (my partner, kids, family, friends and colleagues) are proud of what they accomplish / achieve in life.

We are all different and different things give us different amounts of energy. I love to speak and I love to listen to great speakers. There is something very speciallt with some of them ... They fill me with a lovely infectious energy.

Have you ever heard a presentation and later realized how attracted you were to the presenter? No, not that kind of attraction. I mean that you felt connected and uplifted while you were listening. You came away feeling happier more energised and with a feeling that you wish to accomplish more. The speaker was so eloquent that you were touched in some way. Even if the presentation was about selling shoes! And yes, yes, yesss anyone who knows me privately also knows that I absolutely love and adore shoes, but you know what I mean...

That quality you experienced is called charisma. Webster defines charisma as “that special spiritual power or personal quality that gives an individual influence or authority over large numbers of people.” A charismatic speaker leaves an impression on the audience, large or small, that makes them want to come back for more. It’s just what you want if you are trying to sell or influence a customer. Charisma is not just for selling; the best university professors are often charismatic speakers as well.

We associate charisma with preachers, like Billy Graham, old-time politicians, such as Winston Churchill or people like Anthony "Tony" Robbins who is an American life coach, self-help author and motivational speaker.

Could you become a charismatic speaker? I think the answer is yes! By breaking down charisma into 14 individual qualities (listed here in no particular order), you can attain each quality with a little time and practice:

1. Charismatic speakers are self-confident and assured. They don’t appear nervous or ill at ease.
2. Charismatic speakers seem to be enjoying themselves; they are playful, humorous, happy.
3. Charismatic speakers are lively & energetic people.
4. Charismatic speakers gives you energy and will leave you with a feeling that you want to accomplish something more. Their energy is contagious.
5. Charismatic speakers are knowledgeable about their subject.
6. Charismatic speakers look good, they have a stage presence.
7. Charismatic speakers speak without stumbling, using full sentences and correct grammar, without “ers” and “uhs.”
8. Charismatic speakers have an opinion about their subject. They care about it. You can sense their emotion, enthusiasm, and conviction.
9. Charismatic speakers often live by the fact that shared knowledge is double joy.
10. Charismatic speakers relate their topic to the broader scheme of things, they are expansive, inspiring, and uplifting.
11. Charismatic speakers create a strong rapport with their audience, they connect.
12. Charismatic speakers are positive in outlook, cheerful, and cooperative.
13. Charismatic speakers are organized; their points are clearly connected and logically follow one another, with an overview at the beginning and a conclusion at the end. They are precise and complete.
14. Charismatic speakers (genuine ones) are honest, well mannered, patient, fair, and responsible.

By developing these 14 qualities, you too can become a charismatic speaker. You can be that person that audiences feel attracted to and connected with, whose eloquence leaves people uplifted and enlivened. Work at it and you will succeed!

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

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8 Top Areas - Benefits using video

Start today and build the value that you which to collect the revenues from tomorrow.

When videos is better than the pictures and text... There are many ways to build value within a company (both on the inside and on the web) and here are some areas where video can make a big difference for the company... 

1. Marketing - Increases the time spent on the site - Opens for distribution to social media for example. Fb, twitter better than pictures and text - Recommendations of customers (video) gives increased confidence - Live and Web-TV On Demand - Creates a bigger interest from potential customers 

2. Search engine optimization (SEO) (if using the screen9 OVP from www.screen9.com) - Increased visibility on search engines and directly conspicuous when they show up on the search engine. + Much more likely that people visit the link with a video than web page/text. 

3. Branding - Increased interest in the brand in the market - (video) gives increased confidence - Disseminate pride about the company - Increased awareness of products 

4. Engage the visitor - Training Portal for existing customers - Saves money / Reduce costs - Increased knowledge and interaction with visitors - Creates trust - Create a buzz to fb, twitter blogs etc. - Make the visitor involved 

5. Release time- Reduced travel time for training and introductions - Saves money / Reduce costs- Cost effective dissemination of training- Increase the filtering efficiency of the employee personal 

6. Faster and better communication- Increased knowledge of future promotions and activities- Creates inspired and skilled employees- Easy to share knowledge / videos within the company just using your phone 

7. Improved knowledge- Basic training on a broad front - When ever / Where ever- Brand Specific training on a broad front - When ever / Where ever- Increased awareness of the Group's affairs within the company- Well trained staff raises the value of the company 

8. Increased sense of community- Show csr and similar initiatives conducted within the Group- Highlighting employee - Creates positive employees- Increased pride in working at the companyThe list could go on forever, your imagination sets the limits...

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

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Your Image - We are what we think

A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity.

Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? Are you the person everyone want to have in their network?

Work On Your Image It will help you now and even more in the future. But make your Image You! Don't ever be fake, Such things as a fake image shining through and will hurt you more than do good.

Stop reaching for any and every bit of publicity. Yes, there is such a thing as bad publicity. Yes, sometimes bad situations can make you come out looking stronger, but a lot of the time it will end in a ruined reputation. You want people to take you seriously and you want to have a clean reputation.

Decide and lay out your core values. How would you like potential customers and clients to think of you? Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over.

Become the best. If you want to sell an expensive course in watercolor painting you’ll need to be seen as someone with the authority to teach others on the topic. If you want to get work for high-end design clients you’ll need to be seen as a runaway talent with a professional attitude. Every good brand involves the notion of expertise.

Continue learning and updating your knowledge, especially if your expertise is based around the online world. The web changes drastically from month to month. If you were an ‘expert’ two years ago but have since stopped learning and challenging yourself, you’re not an expert anymore. Never forget that.

Market your personality. Personal branding is basically selling someone your personality. You need to think hard about HOW you act. You should have a clearly identifiable personality so that people can easily feel like they know you personally, even if they've never met you. Your style of delivery should be as unique as any other aspect of your personal brand.

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

Have A Fab Day Filled With Energy & Success!

Why E-Commerce owners and Online Managers should love Video

Why should retail use video on the web?

It's easy, because it;

• Reduces the number of returns
• Increases conversion of visitors
• Reduces the load on customer service
• Increases the time spent on the site (stickiness)

After studying video advertising stats from around the Web, Overall the findings demonstrate that video has a lot of positive effects.

• Forty-four percent of U.S. email marketers report increased engagement rates in messages containing video.

• Mobile devices account for 10 percent of global online video plays.

• Twenty-five percent of viewing time of streaming video on tablets is spent with content more than 60 minutes long.

• The equivalent of 100 hours of video is uploaded to YouTube each minute.

• Thirteen percent of online video ads run less than 15 seconds; 36 percent of online video ads run longer than 30 seconds; 79 percent of in-stream online video ads are watched to their midpoints; 72 percent of in-stream online video ads are watched to their completions.

• Consumers are 27 times more likely to click through online video ads than standard banners.

• U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

• The video CPM for midtier sites and placements this year is approximately $25 and reaches nearly $33 for premium destinations.

• In terms of what kind of ads are selling best in display, in the U.S. rich media and video ads are by far the most popular formats for ad buyers. Static images, which were worth more than video two years ago, are now declining fast, at a rate of nearly 45 percent. But another low-tech format is doing much better: Text-based display ads are actually growing at a faster pace than rich media ads (both more than 16 percent). Video spend will overtake that of text ads by 2014.

• Digital video advertising (U.S.) will reach at least $5.4 billion by 2016; in 2011 digital video ads pulled in $2 billion.

• Overall, interactive preroll outperforms regular preroll when it comes to lifting brand awareness, message association, and purchase intent.

• Native online video ads can generate 82 percent brand lift among users exposed to the ads.

• Forty-eight percent of U.S. mobile users prefer seeing mobile video ads that are related to the content of the video clips being watched, and 53 percent are positive or neutral about mobile video advertising.

• Sixty-five percent of online business-to-consumer marketers use YouTube, compared to 61 percent for business-to-business.

• Retail customers have increased their conversion rate (up to twofold) and decreased returns since they started with catwalk videos on their e-commerce site Screen9

• Visitors are 85% more likely to buy a product after seeing a product video. Internet Retailer

If you don't already are using video on your Web - This is the New Face of Content Marketing!

A Great way to start is to get in touch with a production company to listen to what they say... Who knows maybe the ROI value for you is much more than you could ever dream of...

If you already are using videos on your web, make sure you have your videos uploaded in best Online Video Platform available on the market, the screen9 OVP -It makes a difference

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

Have A Fab Day Filled With Energy & Success!