The value that sight, sound, and motion bring to an advertisement can't be argued. With digital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore, consumers watch 48 billion online videos in July, and according to screen9 e-commerce companies has doubled the conversion and decreased the returns of (by consumers) purchased products. That's a real opportunity for marketers.
- Retail customers have increased conversion rate (up to twofold) and decreased returns (of purchased products) since they started with catwalk videos on their e-commerce (Source: Screen9)
- Visitors are 85% more likely to buy a product after seeing a product video. (Source: Internet Retailer)
- 85% of the U.S. Internet audience watching videos online. Persons in the range 25-34 watching the most online videos, and adult men spend 40% more time watching video on the Internet than women. (Sources: comScore and Nielsen)
- The travel agency Leisure Travel have both increased their sales and sell more expensive trips since they started with video on its website. (Source: Screen9 and http://internetworld.idg.se)
- 700 YouTube videos shared on Twitter every minute. (Source: YouTube)
- Visitors spend 100% more time on pages with video. (Source: MarketingSherpa)
- Mobile video consumption increased by 35% from 2010 to 2011. (Source: Nielsen)
- 25 million smartphone users currents 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of them use the video at least once a day. (Source: Ipsos)
- Mobile video subscriptions are expected to reach $ 16 billion revenue in 2014, with over 500 million subscribers. (Source: cmo.com)
- Entries (text on pages) with films attracts three times more inbound links than regular text messages. (Source: SEOmoz)
Make Sure You Catch Your Opportunities!
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