A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity.
Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? Are you the person everyone want to have in their network?
Work On Your Image It will help you now and even more in the future. But make your Image You! Don't ever be fake, Such things as a fake image shining through and will hurt you more than do good.
Stop reaching for any and every bit of publicity. Yes, there is such a thing as bad publicity. Yes, sometimes bad situations can make you come out looking stronger, but a lot of the time it will end in a ruined reputation. You want people to take you seriously and you want to have a clean reputation.
Decide and lay out your core values. How would you like potential customers and clients to think of you? Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over.
Become the best. If you want to sell an expensive course in watercolor painting you’ll need to be seen as someone with the authority to teach others on the topic. If you want to get work for high-end design clients you’ll need to be seen as a runaway talent with a professional attitude. Every good brand involves the notion of expertise.
Continue learning and updating your knowledge, especially if your expertise is based around the online world. The web changes drastically from month to month. If you were an ‘expert’ two years ago but have since stopped learning and challenging yourself, you’re not an expert anymore. Never forget that.
Continue learning and updating your knowledge, especially if your expertise is based around the online world. The web changes drastically from month to month. If you were an ‘expert’ two years ago but have since stopped learning and challenging yourself, you’re not an expert anymore. Never forget that.
Market your personality. Personal branding is basically selling someone your personality. You need to think hard about HOW you act. You should have a clearly identifiable personality so that people can easily feel like they know you personally, even if they've never met you. Your style of delivery should be as unique as any other aspect of your personal brand.
Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.
Have A Fab Day Filled With Energy & Success!
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