Why E-Commerce owners and Online Managers should love Video

Why should retail use video on the web?

It's easy, because it;

• Reduces the number of returns
• Increases conversion of visitors
• Reduces the load on customer service
• Increases the time spent on the site (stickiness)

After studying video advertising stats from around the Web, Overall the findings demonstrate that video has a lot of positive effects.

• Forty-four percent of U.S. email marketers report increased engagement rates in messages containing video.

• Mobile devices account for 10 percent of global online video plays.

• Twenty-five percent of viewing time of streaming video on tablets is spent with content more than 60 minutes long.

• The equivalent of 100 hours of video is uploaded to YouTube each minute.

• Thirteen percent of online video ads run less than 15 seconds; 36 percent of online video ads run longer than 30 seconds; 79 percent of in-stream online video ads are watched to their midpoints; 72 percent of in-stream online video ads are watched to their completions.

• Consumers are 27 times more likely to click through online video ads than standard banners.

• U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

• The video CPM for midtier sites and placements this year is approximately $25 and reaches nearly $33 for premium destinations.

• In terms of what kind of ads are selling best in display, in the U.S. rich media and video ads are by far the most popular formats for ad buyers. Static images, which were worth more than video two years ago, are now declining fast, at a rate of nearly 45 percent. But another low-tech format is doing much better: Text-based display ads are actually growing at a faster pace than rich media ads (both more than 16 percent). Video spend will overtake that of text ads by 2014.

• Digital video advertising (U.S.) will reach at least $5.4 billion by 2016; in 2011 digital video ads pulled in $2 billion.

• Overall, interactive preroll outperforms regular preroll when it comes to lifting brand awareness, message association, and purchase intent.

• Native online video ads can generate 82 percent brand lift among users exposed to the ads.

• Forty-eight percent of U.S. mobile users prefer seeing mobile video ads that are related to the content of the video clips being watched, and 53 percent are positive or neutral about mobile video advertising.

• Sixty-five percent of online business-to-consumer marketers use YouTube, compared to 61 percent for business-to-business.

• Retail customers have increased their conversion rate (up to twofold) and decreased returns since they started with catwalk videos on their e-commerce site Screen9

• Visitors are 85% more likely to buy a product after seeing a product video. Internet Retailer

If you don't already are using video on your Web - This is the New Face of Content Marketing!

A Great way to start is to get in touch with a production company to listen to what they say... Who knows maybe the ROI value for you is much more than you could ever dream of...

If you already are using videos on your web, make sure you have your videos uploaded in best Online Video Platform available on the market, the screen9 OVP -It makes a difference

Add me to your LinkedIn Network (mireille.lundqvist@gmail.com or Follow me here or on Twitter @No1LadyL for more insights, predictions, and expertise.

Have A Fab Day Filled With Energy & Success!